Hello.
Is it me you're looking for?
CLIENTS :
Silver Jeans Co.
prAna
Harmless Harvest
OluKai
Visit Newport Beach
Visit Anaheim
JAG Clothing
Rancho Mission Viejo (RMV)
Pardee Homes Inland Empire
Pardee Homes San Diego
The Village of Escaya
Skye Canyon
Tesoro Viejo
Senior Resource Group (SRG)
The City of Anaheim
Center City Anaheim
Hi there, I’m Briton. If you’re here, you must be in the market for some content and copy.
Here’s a few of the skills I can offer:
Campaign strategy and concepts, web copy that balances content and commerce, SEO-rich blog posts and calendar creation, email drip campaigns, printed collateral, video and audio production, product descriptions and naming, out-of-home creative, brand guidelines, and most things in between.
What makes me different from other writers?
I have experience as an ad agency traffic manager, so I’m well versed in the process of how work flows from start to finish.
I started out my marketing-agency career on the accounts team. I know how clients think and how to speak the lingo.
I have a BA in Film & Electronic Arts with an emphasis in script writing, so I have a deep understanding of how to tie words and visuals together.
I founded the Huntington Beach Film Commission, then spent the next five years working with film crews to bring their productions to life.
Okay this one is really important: I’m a huge nerd. I love comics, animation, video games and a whole bunch of other pop-culture goodness. Talk about some major writing inspo.
Here are the last few places I’ve called work:
Senior Copywriter | Western Glove Works (Silver Jeans Co. & Jag Jeans) Irvine, CA—September 2022 to Present Evolve the voice for two unique brands under the same parent company. Responsible for strategy and execution of seasonal B2C and B2B marketing. Craft copy that blends content and commerce across brand channels—web, email, social, retail, and more—striking a balance to gain brand affinity and sell product.
Senior Copywriter | prAna | Carlsbad, CA—April 2019 to September 2022 Produced a four-part video series inspiring and educating customers on Fair Trade. Revamped the brand blog to be SEO-rich and customer-centric. Increased partnership opportunities with brands that had joined prAna's Responsible Packaging Movement. Managed all freelance copywriters. Responsible for communicating with audience through email, web, catalog, digital, and more.
Copywriter | Greenhaus | San Diego, CA—August 2016 to April 2019 Lead writer for over nine unique clients. Managed the agency blog for consistency, tone, and SEO value. Developed the company's new-hire on- boarding process. Manged all copywriting interns. Led a cross-functional team to implement a new agency-wide project-management process.
Global Account Executive | MeringCarson | San Diego, CA—October 2015 to August 2016 Used competitive analysis and knowledge of my client’s needs, strengths, and audience to guide campaigns in China, Brazil, and Mexico. Led my team through kickoff meetings and strategy sessions. Managed the relationship between agency and client. Kept projects on track to hit internal and external deadlines.
Film Commissioner | Visit Huntington Beach | Huntington Beach, CA—January 2010 to October 2015 Increased filming by 38% within the first 18 months. Founded the Huntington Beach Film Commission by crafting and executing on a robust business plan. Provided regular updates to the company board of directors and city officials. Positioned the city as a welcoming place to bring film productions.
General Manager | 22 West Media | Long Beach, CA—October 2008 to December 2009 Oversaw radio station staff and volunteers, training them in the procedures and standards required for live audio. Helped launch the process of becoming an HD radio station. Worked with new DJs to create content strategies for their show.