Senior Copywriter & Content Creator

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Hello.

Is it me you're looking for?

 

CLIENTS :

Paka Apparel

prAna Clothing

Harmless Harvest

OluKai

Silver Jeans Co.

Town and Country Resort

Visit Newport Beach

Visit Anaheim

Visit Arroyo Grande

The City of Anaheim

The City of Long Beach

Long Beach Transit

JAG Clothing

Rancho Mission Viejo (RMV)

Pardee Homes Inland Empire

Pardee Homes San Diego

The Village of Escaya

Skye Canyon

Tesoro Viejo

Senior Resource Group (SRG)

Center City Anaheim  

Hi there, I’m Briton. If you’re here, you must be in the market for some content and copy.

Here’s a few of the skills I can offer:

Campaign strategy and concepts, web copy that balances content and commerce, SEO-rich blog posts and calendar creation, email drip campaigns, printed collateral, video and audio production, product descriptions and naming, out-of-home creative, brand guidelines, and most things in between.

What makes me different from other writers?

  • I have experience as an ad agency traffic manager, so I’m well versed in the process of how work flows from start to finish.

  • I started out my marketing-agency career on the accounts team. I know how clients think and how to speak the lingo.

  • I have a BA in Film & Electronic Arts with an emphasis in script writing, so I have a deep understanding of how to tie words and visuals together.

  • I founded the Huntington Beach Film Commission, then spent the next five years working with film crews to bring their productions to life.

  • Okay this one is really important: I’m a huge nerd. I love comics, animation, video games and a whole bunch of other pop-culture goodness. Talk about some major writing inspo.

Here are the last few places I’ve called work:

Senior Copywriter | Commune Communication | Jan 2024 to Present Craft strategically focused campaigns that stand apart within their industry—including Long Beach Transit, Downtown Long Beach Tourism, GMV, Visit Arroyo Grande, and The City of Long Beach. Pitch and present to new and existing clients. Produce social media video series, case studies, trade show assets, bus wraps, billboards, email campaigns, website builds, and more.

Senior Copywriter | Silver Jeans Co. | Sep 2022 to Jan 2024 Evolve the voice for two unique brands under the same parent company. Responsible for strategy and execution of seasonal B2C and B2B marketing. Craft copy that blends content and commerce across brand channels—web, email, social, retail, and more—striking a balance to gain brand affinity and sell product.

Senior Copywriter | prAna Clothing | Apr 2019 to Sep 2022 Produce a four-part video series inspiring and educating customers on Fair Trade. Revamp brand blog to be SEO-rich and customer-centric. Increase partnership opportunities with brands that had joined prAna's Responsible Packaging Movement. Manage all freelance copywriters. Responsible for communicating with audience through email, web, catalog, digital, and more.

Copywriter | Greenhaus Marketing | Aug 2016 to Apr 2019 Lead writer for over nine unique clients. Manage the agency blog for consistency, tone, and SEO value. Develop the company's new-hire on- boarding process. Manage all copywriting interns. Lead a cross-functional team to implement a new agency-wide project-management process.

Global Account Executive | MeringCarson | Oct 2015 to Aug 2016 Use competitive analysis and knowledge of my client’s needs, strengths, and audience to guide campaigns in China, Brazil, and Mexico. Lead team through kickoff meetings and strategy sessions. Manage the relationship between agency and client. Keep projects on track to hit internal and external deadlines.

Film Commissioner | Visit Huntington Beach | Jan 2010 to Oct 2015 Increase filming by 38% within the first 18 months. Launch the Huntington Beach Film Commission by crafting and executing on a robust business plan. Provide regular updates to the company board of directors and city officials. Position the city as a welcoming place to bring film productions.

General Manager | 22 West Media | Oct 2008 to Dec 2009 Oversee radio station staff and volunteers, training them in the procedures and standards required for live audio. Launch the process of becoming an HD radio station. Work with new DJs to create content strategies for their show.

Want a traditional resume? Download one here.