harmless harvest blog
the mission
When done right, blogs are a powerful tool in any brand’s arsenal.
With the right SEO words, they can bring in readers from across the globe.
With the right blend of content and commerce, they can sell product without being obnoxious about it.
With the right topics, they can be a valuable resource that builds brand affinity and repeat readers.
It is quite a treat (pun intended) to work on Harmless Harvest’s ongoing coconut water blog: “The Scoop”. Writing about the brand’s sustainability efforts, production practices, and the uniquely refreshing taste of their coconut water in engaging and easy-to-understand ways is both an art and a science.