Long beach transit video series
The Mission…
Increasing bus ridership isn’t as easy as riding the bus itself. Through focus-group research and client insight, we learned that potential riders were either intimidated by the bus itself or simply didn’t think the public transportation life was for them.
To shift this mindset, my team and I created two unique social media video series for Long Beach Transit: Ride the Bus With and Ride the Bus Basics.
Ride the Bus With takes a peek into the lives of Long Beach Locals, showing how the bus elevates their day to day. Featuring a diverse range of real customers, viewers can see themselves reflected back through their phone. These videos have been used in both organic and paid social, resulting in a high success rate that consistently performs to this day.
Ride the Bus Basics directly alleviates the anxiety of on-the-fence bus riders by showing them exactly how it’s done. From paying their fare to boarding the bus to bringing their bike along, these dialogue-free videos are intentionally easy to follow, showing the audience that there’s truly nothing to fear.
